Declining Republican Favorabilty

Republican favorability has declined 29% of the last 16 years, while Democratic favorability has improved by 10%.

Republican decline in net favorability over the past 16 years:

1993  19%
1997  11%
2001   7%
2005  -7%
2009 -10%

Democratic Favorability over the same period:

1993 +24%  Delta = +5
1997 +12%  Delta = +1
2001 +24%  Delta = +14
2005 +13%  Delta = +20
2009  +5%  Delta = +15

(Taken from Roper poll archive of polling done one year before midterm elections.)

http://www.pollster.com/blogs/assessing_the_gop_brand.php

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